L6M Focus: | New easily-used product |
L6P Focus: | Integrated technological infrastructure |
Notes:
L7B Focus: | Overall market situation |
L4B Focus: | Customer needs |
Notes:
L7B Focus: | Vision of the future |
L6P Focus: | Technological breakthrough |
Notes:
L7B Focus: | Market-timing |
L6M Focus: | Defining and re-defining categories |
Notes:
Consider the two broad outlooks on marketing. Then continue to consider powerful combination-strategies.
Originally posted: July 2009