Interacting-for-Benefit > Profitability Frameworks > Marketing Frameworks > The Marketing Tree > Marketing Strategies: 1-5

Marketing Strategies: 1st Set

The Centres in the Tree diagram are primary categories of commercial focus derived from the modes of engagement in the market.

Each Centre, epitomized in a 2-3 word phrase, refers to diverse business choices flowing from a set of interrelated principles. Understanding of the approaches to interacting-for-benefit is therefore taken for granted. Channels between Centres define alternative and complementary business strategies as listed.

Much more detail can be found in marketing textbooks.

Originally posted: July 2009

All posted material is part of a scientific project and should be regarded as provisional. Visitors are encouraged to think through the topics and propositions for themselves. Copyright © Warren Kinston 2009-2016.
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