Interacting-for-Benefit > Profitability Frameworks > Strengthening the Ethos > 2. Competition

Stage-2: The Competitive Mode

Injunction: Fight!

This means activating the Power-centred system, i.e. recognizing the likely assertive-aggressive behaviour of your competitors and being prepared to initiate and respond in kind: defend turf, take advantage of weakness, and dominate or acquire competitors.

ClosedReview the Background

Even if your company does not break unwritten or legal rules of decency and fair play, there are others who will, including giant firms who know they can get away with it.

Pressures on a business can come from many directions including government, but the primary focus here is on competitors. Handling competitive pressures means addressing both product and market issues.

Success depends on:

The popular SWOT analysis (Strengths - Weaknesses - Opportunities - Threats) is oriented to survival and success at this Stage.


ClosedQ: Is competing product-centric? or market-centric? or both?

Developmental Stimulus

Having reached Stage-2, you know that competitors will never vanish as long as you are a profitable business in a profitable niche.

Given the competition, every business needs to distinguish itself in the market, make contact with potential customers and persuade them to provide custom. The next Stage deals with this need for active promotion.

Originally posted: July 2009

All posted material is part of a scientific project and should be regarded as provisional. Visitors are encouraged to think through the topics and propositions for themselves. Copyright © Warren Kinston 2009-2016.
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