Society is monolithic. An experience of crisis makes a difference to popular sentiment and provokes a readiness for change that no politically-active person or group can ignore.
It is hard to do much for society in ordinary times, because… most people, both in their membership groups and as part of the general public, do not feel they can take responsibility for society, or even for their own group. seems to be just a noisy diversion.
Attention is focused in times of social crisis, so… people become confused and uncertain: so infantile fears and dependency urges rise up. People then become ready to accept authority or leadership that appears to be strong and promises certainty.
Attention is distracted by the social crisis, so… the media become obsessed with issues, and people find it hard to think of anything else. Contentious or radical activities, irrelevant to the crisis, can often be pursued under its cover, without the fear that they might be given negative publicity or attacked and prevented.
Social atmospheres are powerful, pervasive, and almost irresistible by individuals. So a crisis is the time that experiencedhope for, wait for—and pounce upon. Events are constantly happening. Whether any particular event is experienced as a crisis or not will depend a great deal on how it is perceived and communicated—which entails . Once - perceives a crisis, deliberate actions become expected as a response.
The best crisis is a threat from a foreign power—preferably an invasion or a reason to initiate war as a «defence of our freedom/religion/way-of-life», and impose even more controls on citizens. However, many other crises are perfectly acceptable to governments.
The main aim in all cases is to generate a mental state that permits politicians and bureaucrats more control over individuals—their privacy, mobility and wealth.
The new focus inis what follows once the crisis is accepted as such (rightly or wrongly) and what follows is: .
A crisis provides the emotional conditions forwho would otherwise be reluctant to make an effort or accept hardship to get a . Emotional states characteristic of a crisis—excitement, hope, despair, anger, fear, uncertainty, confusion—also need some rational control. So, in times of crisis, is essential and the qualities of those in charge are put to the test.
The 5 Triadic drivers are distinguished by:
This is based on «striking while the iron is hot» and getting the desired result.
How it works
Themobilizes the group’s heavy hitters, members and supporters, so as to «win the day». The need is to develop a battle-plan—comprehensive, informed and hard-hitting. The strategy uses leverage and brings heavy pressure to bear to get an favourable to the group.
Therallies a team of officials and experts to develop a feasible, timely, targeted program that will reassure the people that their concern is being addressed. Whether the program is feasible, whether it does in fact deal with the concern, whether the concern is real or imaginary, and even whether it will be implemented at all—are of far less significance than a promise that includes references to a variety of actions to be taken.
(e.g. "free the Birmingham 5!" "donate your kidney now!"). In elections, where the commitment is a vote, the message may be just a catchy slogan (e.g. "yes we can!").en masse cannot cope with complexity, so the desired commitment is as simple as possible: e.g. vote, march, sign up, donate. The goal of such actions is simple as well—just a short memorable message
whip up fundamentalist followers to an intensity of feeling and a willingness to use force. Crushing our freedoms to prevent terrorists destroying our freedoms can only make sense from within a crusade. When the crusade successfully invades government (as with the crusade against communism in the USA in the McCarthy era, and against terrorism today), it may satisfy a mass appetite while becoming terrifying for ordinary intelligent people.
John Stuart Mill (1806–1873)… "One person with a belief is equal to a force of 99 who have only interests."
like Gandhi, Martin Luther King and Desmond Tutu, emerge in even the worst of circumstances to provide a message of hope. Their example uplifts the people involved, who are often joined by many sympathizers, so they can unite and press peacefully for remedial action.
Consider a more detailed account of mobilization with examples and including the essential success factors for each of the drivers;
The next Grouping (Level), considers how situations precipitating can be more rationally addressed. The solution is inquiries that contribute to public policy.
Originally posted: August-2009; Last updated: 15-Nov-2010