Making Your Business Profitable
A New Perspective
Businesses interact within their markets solely in order to prosper. So we are now reaching the sharp end of prosperity.
The reveals the route to develop an effective profit-oriented ethos and profit-based strategies within any business. It helps in the diagnosis of profitability-related issues, and throws light on the nature of markets and marketing.
Who might be interested in these applications? Anyone in commerce, including business consultants, will be aware of much of substance offered here. But the presentation here is significantly different from what you have experienced in the past. Remember that this website offers the unique THEE perspective, and so is not a substitute for learning from your own experiences, experimenting, talking with experienced people, or reading widely.
None of the ideas to come are new, but the arrangement of the knowledge is new and it gives a deeper understanding of the nature of these ideas and why they are perennial truths of commerce.
Review Basics
The organized structure you will find here is not a fashionable or plausible diagram. Built from first principles and common-sense assumptions, it depicts what is potentially in your own mind (and everyone else’s too.)
Before continuing, basic familiarity with the framework of approaches/mentalities is essential. It might also be an advantage if you have looked at the career development Framework. For a synopsis of the program thus far, you can read a brief summary: but be warned—that summary is quite dense.
Application of the Framework
Our first task is to adjust the original framework so as to adopt a commercial focus. This means: adapting our simple TET diagram to suit a business—rather than a person or employee.
Strengthening the Commercial Ethos
If the aim is maximum profitability, a business needs an ethos or culture that integrates all the different approaches to gain benefits in a market. As you might expect, development does not occur in a single jump.
The crucial transitions here enable a move from a proprietorial focus (i.e. basically ) to an entrepreneurial focus (i.e. intensely ).
The Framework of Profitability
The Spiral order that is defined in the cultural analysis can be laid out as a hierarchical structure that specifies progressively more -oriented choices and permits clarification on how these choices affect each other.
Market Strategies
It might look complicated, but be sure the the basics are understood, and then it is child's play. The Channels linking different Centres in a Tree diagram define the full set of strategies a business can choose to use when interacting within its market.
Originally posted: July 2009