Mind over Brain: It's Our Only Hope when it comes to Eating

Warren Kinston 24. February 2013 15:00

Mind over Brain

The food industry is poisoning the population—globally. The USA being the most advanced country is the most poisoned. The giant corporations—Kraft, Nabisco, General Mills, MacDonalds, Coca Cola, Frito-Lay, Nestle's and others—they all do it with neuroscience. They know the brain is in charge, as the neuroscientists constantly tell us, and so they address themselves to instinctive reactions. They certainly don't encourage thoughtful deliberation about whether or not to buy what is nutritious.

The food giants deliberately activate brain-based reactions for salt, sugar, fat, crunch, mouth feel, tastes, colors and other factors. The goal is to get you to More...


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Warren Kinston is the creator of the THEE-Online website as an open forum for the further discovery and development of THEE. He writes this blog as an escape valve for the excitement and frustrations of the work. More info here.

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